Today we are writing this with a heavy heart but is it really news?
A year ago we released our extensive clothing line with shirts representing music, life and of course black pride and culture. Our People | Our Music is based on the concept of togetherness and empowerment. Seeing the way black people and all people of colour are misrepresented and under-supported throughout the world, OPOM wanted to be a beacon of hope and universal empowerment. Promoting the idealogy that even when we express pride in who we are it doesn't devalue the health, life and existence of any other race, creed or any self-identifying person. On launch, we were hit with a wall of silence. Implied that these values were not welcome or "not necessary" because "we are so far ahead".
Well.. here we are.. 2020... another string of innocent black people have been murdered by the system with no immediate consequence. We are crying, the world is crying. The murder of George Floyd was the tip of the iceberg, an innocent man who lost his life at the hands of the police and the whole encounter was filmed. How many more? When will it end? When will we reach Martin Luther Kings Dream? We have had ENOUGH... ENOUGH hashtags... ENOUGH of us dying and being lynched daily, decades of generational trauma with a strong dose of a modern-day politically correct comfortability.
We have relaunched our heritage collection unapologetically. Now the world is getting involved with a conversation we were trying to have over a year ago and this conversation is one our directors are having every single day.
On August 28, 1963, Martin Luther King Jr made one of the most powerful speeches in history. A speech that called for civil and economic rights and an end to racism in the United States. From the United States to the rest of the World has it really got any better?? 56 years later "HIS DREAM STILL MATTERS"
ALL PROFITS FROM THIS SHIRT COLLECTION WILL BE DONATED TO THE RELIEF EFFORTS FOR #GEORGEFLOYD / MINNEAPOLIS RIOTS AND ANYWHERE THATS NEEDS OUR SUPPORT AT THIS TIME.